If you’ve spent any time on skincare TikTok or browsed a K beauty shelf lately, you’ve probably seen the little glass bottles and soft pastel packaging pop up everywhere. And the question most people end up asking is the same one you’re probably asking now. Is Beauty of Joseon good, or is it just a brand that’s having a moment due to the hype of K Beauty?
The short answer is yes, it’s genuinely good, and there’s a reason it keeps selling out. But that doesn’t mean every product will suit every skin type, and it helps to know what you’re actually buying before you add things to your basket.
Here’s an honest run through of what makes the brand worth the hype, what it does really well, and a few things to keep in mind before you try it.
So Is Beauty of Joseon Good then?
Yes, and for a few reasons that go beyond the pretty bottles.
The brand takes traditional Korean herbal ingredients, things like ginseng, rice, and hanbang herbs, and blends them with modern skincare actives like niacinamide, propolis, and mugwort extract. That mix of old and new is what gives the products their character. You’re not getting a watered down formula with a trendy label. You’re getting thoughtful ingredient lists at a price that feels almost unfair compared to luxury brands with similar actives.
Reviews tend to back this up. Most people see a difference in skin texture, hydration, or brightness within a few weeks of regular use. That’s not magic, that’s just well formulated skincare doing its job.
What Makes the Brand Stand Out
The value for money is the first thing that most customers notice. You can build a whole routine, cleanser, serum, moisturiser, and sunscreen, for less than the price of one product from some high-end labels and that matters if you’re trying to look after your skin without breaking the bank.
The formulas are gentle too compared to a lot of high-end labels. Beauty of Joseon tends to avoid harsh fragrances and overly stripped back actives, which makes the range friendly for sensitive skin, reactive skin, and people who’ve been burned by trial and error in the past.
And then there’s the sunscreen. The Relief Sun line has become one of the most recommended SPFs in the world of K beauty, and honestly, it earns the hype. It’s light, doesn’t leave a white cast, and sits beautifully under makeup without the cloggy feeling.
The Products Worth Trying First
If you’re new to the brand and not sure where to start, here are a few products that come up again and again for a reason:
Ginseng cleaning oil
The soybean oil base melts away impurities and sunscreen without stripping the skin, which is why it keeps showing up on skincare fan accounts. Take a closer look at the ginseng cleaning oil.
Glow deep serum rice + arbutin
The glow deep serum rice + arbutin is a lightweight facial serum which has been enriched with rice bran water and arbutin to visible balance and brighten the skin. You can buy or learn more about the glow deep serum here.
Revive eye serum ginseng + retinal
Formulated with retinal liposome and ginseng root, this eye serum layers great under makeup and leaves your under eyes visibly smoother and brighter and is suitable for all skin types, including sensitive skin. View this eye serum.
Who Is Beauty of Joseon Best For?
The range works well for most skin types, but it especially shines for people with dry, dehydrated, or sensitive skin. If your main goals are hydration, a softer glow, and calming any redness, you’ll probably get on with it straight away.
People with oily or very acne prone skin can still use the brand, but you may want to stick to the lighter serums and avoid the richest creams, like most other brands. As with any new skincare, patch test first and introduce products one at a time so you can tell what’s working and what isn’t.
Are There Any Downsides?
It’s only fair to mention a couple of things. Some products contain essential oils or herbal extracts, which can be lovely for most people but a bit much for very reactive skin so always have a quick scan of the ingredients beforehand if you know you react to certain ingredients.
And because the brand is so popular, the bestsellers do sell out. If you spot your favourites in stock, it’s worth grabbing them before they disappear again!
Final Thoughts
So, is Beauty of Joseon good? For most people, the answer is a confident yes. It’s affordable, gentle, thoughtfully formulated, and built around ingredients that do something and work for most skin types so no wonder it’s become a go to for both K Beauty lovers and skincare newcomers.
If you fancy giving the brand a try, have a look through our Beauty of Joseon range at KB Aesthetic Supplies. We stock the bestsellers and a few lovely extras, and we’re always happy to help you pick the right product for your skin if you’re not sure where to begin.
